Hold Fast Studio works with founders building 0→1 products where hardware, software, and AI meet.
Products that have to work and feel right. Where there's no playbook yet. Where the seams between disciplines actually decide whether the thing ships or dies.
This studio is just me, Kevin Korpi. I embed early, design products instead of decks, and work at 10,000 feet and 10 pixels in the same week. I've been at this for 25 years from enterprise to startup.
Built for early-stage chaos. Bad at big company process. Two clients at a time.
kevin@holdfast.studio
The Work
Featured Projects
Testimonials
What People Say
"If I were starting a company and needed a kick-ass designer, Kevin would be the first person I’d call. I was especially impressed with how creative and thorough Kevin is in his design work. One of the best designers I’ve worked with at Google."
Director of Product Management, Google
Senior Principal Designer, Cameras & Hardware, GoPro
Director of UX, Material Fonts & Icons, Google
"Kevin brought maturity, perspective, and passion to evolving our software and hardware products at Katalyst. In addition to refining our design language, he revamped our onboarding experience. What I appreciated most was Kevin's end-to-end thinking, mapping out the user journey from when they see our product from the first time to completing their first workout."
VP of Product, Katalyst Fitness
"We hired Kevin to help with product incubation and future roadmap articulation. He delivered consistently with great quality and with a great attitude! I'd recommend Kevin without hesitation for his natural product acumen and collaborative approach."
Wearables Design Lead, Google
