Designing a groundbreaking DSLR-like experience for the camera in your pocket on iOS and Android. Leveraging Moment's successful camera accessory hardware business, I spearheaded the end-to-end planning, forecasting, and product design of Moment's flagship DSLR-like camera app for Android and iOS. In addition to hardware integration, I led the product, design, and engineering teams through multiple releases of the app, earning a feature in Apple's App Store and App of the Day award in multiple countries.
4.6+
Consistent 4.6 app star rating
~3%
~2%+
Increased gross margins
1M+
Over 1 million downloads
The Outcome
$0→$1M ARR in under 12 months
Added ~2% to gross margins through software and subscriptions
Apple App of the Day in 6+ countries
Consistently one of the most-downloaded and highest rated 3rd-party camera apps
