Words

I write on Substack about design, startups, and entrepreneurship.

Latest

The Two Types of Designers Every Founder Should Understand

Building 0→1? You need a Type 2 designer. Scaling? Type 1. Most founders hire the wrong type for their stage.

Latest

The Two Types of Designers Every Founder Should Understand

Building 0→1? You need a Type 2 designer. Scaling? Type 1. Most founders hire the wrong type for their stage.

Latest

The Two Types of Designers Every Founder Should Understand

Building 0→1? You need a Type 2 designer. Scaling? Type 1. Most founders hire the wrong type for their stage.

Why Your $2M Hardware Product Feels Like a Prototype

Why products fail in the seams, and why trust is built or broken there.

Why Your $2M Hardware Product Feels Like a Prototype

Why products fail in the seams, and why trust is built or broken there.

Why Your $2M Hardware Product Feels Like a Prototype

Why products fail in the seams, and why trust is built or broken there.

How to Burn Six Months and $100k on the Wrong Designer

A founder's step-by-step guide to hiring someone you'll have to fire in a quarter.

How to Burn Six Months and $100k on the Wrong Designer

A founder's step-by-step guide to hiring someone you'll have to fire in a quarter.

How to Burn Six Months and $100k on the Wrong Designer

A founder's step-by-step guide to hiring someone you'll have to fire in a quarter.

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Your project starts today.

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Book a free 30-minute intro call with Kevin

2025 HFS

projects@holdfast.studio

I write on Substack

Bend, Oregon

20:40 AM

Your project starts today.

30-minute intro call. No proposal required.

Book a free 30-minute intro call with Kevin

2025 HFS

projects@holdfast.studio

I write on Substack

Bend, Oregon

20:40 AM

Your project starts today.

30-minute intro call. No proposal required.

Book a free 30-minute intro call with Kevin

2025 HFS

projects@holdfast.studio

I write on Substack

Bend, Oregon

20:40 AM