Hold Fast Studio is the design practice of Kevin Korpi (that's me). I've spent 20+ years designing products and brands at the intersection of hardware, software, and AI. I've led design at companies like Google, GoPro, Amazon, and Microsoft, and been the first design hire at multiple startups.
I started as a copywriter in Tokyo, which taught me to think in systems before pixels. That's probably why I never stopped doing both strategy and execution. Now I work with founders who need design leadership that understands both product strategy and craft execution. Most designers do one or the other. I do both.
If you're building something new where hardware, software, or AI meet, and you need someone who can shape vision while also getting deep in pixels, we should talk.
How I Work
I charge a fixed fee for projects or work on a monthly retainer for ongoing engagements. Either way, we agree on scope and timeline upfront. You know what you're getting, when you're getting it, and what it costs before I start. My approach is fast and direct. I don't do month-long discovery phases or endless process. I prioritize getting designs to a place that feels real, quickly, so you have context to make decisions and keep moving.
After our kickoff where we dig into your product, users, and constraints, I start designing. Strategy and craft happen in parallel. You'll see work early and often. Sometimes it's multiple directions to explore, sometimes it's one strong direction with variations. Whatever I show you, it's my best work.
We iterate based on real feedback. I'm not precious about the work. If something isn't landing, we adjust. The goal is shipped product that works, not perfect design files.
I work directly with your engineering team to make sure what we designed actually gets built. I'm in Slack, reviewing builds, making adjustments. I stay engaged through launch and beyond to see how it performs.
Three Ways to Work Together
I. Foundation Projects
Fixed-scope, 8-12 weeks
For bringing a new product or brand to market. I establish design systems, brand foundations, and product direction. Everything your team needs to build with confidence.
II. The Hiring Bridge
Monthly retainer
For founders needing immediate leadership without rushing a hire. I accelerate your roadmap while helping you find your ideal full-time designer.
III. Advisory & Leadership
Monthly retainer
For ongoing guidance, critiques, and mentorship. Helps teams maintain craft and velocity.
Who This Works For
This works best for founders at early-stage companies building hardware, software, AI, or connected products. You're probably stuck between needing strategic direction and hands-on execution. You can't afford to hire wrong, can't wait six months, or maybe you hired someone who isn't working out.
You need someone who thinks like a founder and executes like a senior IC. That's what I do.
This probably won't work if you need a full-time employee, want a big agency with account managers, or you're looking for the cheapest option.
Investment
Foundation projects typically range from $20K to $80K depending on scope. Fractional work runs $12K to $30K per month. Every project is different based on company stage, investment, and team. Flexibility is my middle name and I'll give you a clear proposal after our intro call.
