Hold Fast Studio is an independent design practice working with founders and fast-moving teams on zero-to-one products where hardware, software, and AI meet.
Trusted by startups and global brands
Design work used by millions every day
Kevin Korpi started Hold Fast Studio after 20+ years leading design at companies like Google, Amazon, GoPro, and Microsoft, and as the first design hire at multiple hardware and software startups. Built for both zero-to-one chaos and enterprise scale.
20+
20+
20+
years working with founders, agencies, and enterprise teams.
25+
25+
25+
startups, agencies, and Fortune 100 companies served.
100M+
100M+
100M+
customers have used products
I've designed and built.
"If I were starting a company, Kevin would be the first person I'd call."
Director of Product Management, Google
Case Studies
From sketch to shipped product
Additional Work
Testimonials
Kind Words
"Kevin was instrumental in designing our connected app, translating our business goals into an engaging user experience. His thoughtful approach to the entire connected ecosystem, from data display to the standing desk controls to the novel AirPods posture tracking, was a game-changer for the project. He's a partner who can both think strategically and execute with exceptional craft."
Co-founder/CPO, Branch Furniture
"If I were starting a company and needed a kick-ass designer, Kevin would be the first person I’d call. I was especially impressed with how creative and thorough Kevin is in his design work. One of the best designers I’ve worked with at Google."
Director of Product Management, Google
"We hired Kevin to help with product incubation and future roadmap articulation. He delivered consistently with great quality and with a great attitude! I'd recommend Kevin without hesitation for his natural product acumen and collaborative approach."
Wearables Design Lead, Google
"Kevin brought maturity, perspective, and passion to evolving our software and hardware products at Katalyst. In addition to refining our design language, he revamped our onboarding experience. What I appreciated most was Kevin's end-to-end thinking, mapping out the user journey from when they see our product from the first time to completing their first workout."
VP of Product, Katalyst Fitness
"Kevin was a critical asset in the relaunch of Google Fonts. He worked as the lead product designer collaborating with Research, Engineering, and Product under tight deadlines. His work was high quality and always on time. Although Kevin was remote, he had tremendous impact as the design lead and strategist. Our launch would not have been possible without his ability to quickly ramp up and fit into the team."
Director of UX, Material Fonts & Icons, Google
"With a discerning eye for detail and commitment to excellence, Kevin consistently pushes the limits of product development, while simultaneously driving the process forward, unearthing numerous avenues for enhancing team dynamics and business efficacy. Kevin is a valuable asset to the world of product development, and his contributions to GoPro and the field of UX are elevated having worked with him."
Senior Principal Designer, Cameras & Hardware, GoPro
"Kevin embodies leadership by example, inspiring trust and creating a culture of opportunity and vision. He provides the means to execute and the just-right structure for people, across disciplines and organizations, to generate fresh ideas and unlock complex puzzles. Kevin’s his sense of business and his humanity make him a first class organizational leader, designer and mentor to many."
Senior UX Manager, Google Cloud
"Kevin was instrumental in designing our connected app, translating our business goals into an engaging user experience. His thoughtful approach to the entire connected ecosystem, from data display to the standing desk controls to the novel AirPods posture tracking, was a game-changer for the project. He's a partner who can both think strategically and execute with exceptional craft."
Co-founder/CPO, Branch Furniture
"If I were starting a company and needed a kick-ass designer, Kevin would be the first person I’d call. I was especially impressed with how creative and thorough Kevin is in his design work. One of the best designers I’ve worked with at Google."
Director of Product Management, Google
"We hired Kevin to help with product incubation and future roadmap articulation. He delivered consistently with great quality and with a great attitude! I'd recommend Kevin without hesitation for his natural product acumen and collaborative approach."
Wearables Design Lead, Google
"Kevin brought maturity, perspective, and passion to evolving our software and hardware products at Katalyst. In addition to refining our design language, he revamped our onboarding experience. What I appreciated most was Kevin's end-to-end thinking, mapping out the user journey from when they see our product from the first time to completing their first workout."
VP of Product, Katalyst Fitness
"Kevin was a critical asset in the relaunch of Google Fonts. He worked as the lead product designer collaborating with Research, Engineering, and Product under tight deadlines. His work was high quality and always on time. Although Kevin was remote, he had tremendous impact as the design lead and strategist. Our launch would not have been possible without his ability to quickly ramp up and fit into the team."
Director of UX, Material Fonts & Icons, Google
"With a discerning eye for detail and commitment to excellence, Kevin consistently pushes the limits of product development, while simultaneously driving the process forward, unearthing numerous avenues for enhancing team dynamics and business efficacy. Kevin is a valuable asset to the world of product development, and his contributions to GoPro and the field of UX are elevated having worked with him."
Senior Principal Designer, Cameras & Hardware, GoPro
"Kevin embodies leadership by example, inspiring trust and creating a culture of opportunity and vision. He provides the means to execute and the just-right structure for people, across disciplines and organizations, to generate fresh ideas and unlock complex puzzles. Kevin’s his sense of business and his humanity make him a first class organizational leader, designer and mentor to many."
Senior UX Manager, Google Cloud
"Kevin was instrumental in designing our connected app, translating our business goals into an engaging user experience. His thoughtful approach to the entire connected ecosystem, from data display to the standing desk controls to the novel AirPods posture tracking, was a game-changer for the project. He's a partner who can both think strategically and execute with exceptional craft."
Co-founder/CPO, Branch Furniture
"If I were starting a company and needed a kick-ass designer, Kevin would be the first person I’d call. I was especially impressed with how creative and thorough Kevin is in his design work. One of the best designers I’ve worked with at Google."
Director of Product Management, Google
"We hired Kevin to help with product incubation and future roadmap articulation. He delivered consistently with great quality and with a great attitude! I'd recommend Kevin without hesitation for his natural product acumen and collaborative approach."
Wearables Design Lead, Google
"Kevin brought maturity, perspective, and passion to evolving our software and hardware products at Katalyst. In addition to refining our design language, he revamped our onboarding experience. What I appreciated most was Kevin's end-to-end thinking, mapping out the user journey from when they see our product from the first time to completing their first workout."
VP of Product, Katalyst Fitness
"Kevin was a critical asset in the relaunch of Google Fonts. He worked as the lead product designer collaborating with Research, Engineering, and Product under tight deadlines. His work was high quality and always on time. Although Kevin was remote, he had tremendous impact as the design lead and strategist. Our launch would not have been possible without his ability to quickly ramp up and fit into the team."
Director of UX, Material Fonts & Icons, Google
"With a discerning eye for detail and commitment to excellence, Kevin consistently pushes the limits of product development, while simultaneously driving the process forward, unearthing numerous avenues for enhancing team dynamics and business efficacy. Kevin is a valuable asset to the world of product development, and his contributions to GoPro and the field of UX are elevated having worked with him."
Senior Principal Designer, Cameras & Hardware, GoPro
"Kevin embodies leadership by example, inspiring trust and creating a culture of opportunity and vision. He provides the means to execute and the just-right structure for people, across disciplines and organizations, to generate fresh ideas and unlock complex puzzles. Kevin’s his sense of business and his humanity make him a first class organizational leader, designer and mentor to many."
Senior UX Manager, Google Cloud
"Kevin was instrumental in designing our connected app, translating our business goals into an engaging user experience. His thoughtful approach to the entire connected ecosystem, from data display to the standing desk controls to the novel AirPods posture tracking, was a game-changer for the project. He's a partner who can both think strategically and execute with exceptional craft."
Co-founder/CPO, Branch Furniture
"If I were starting a company and needed a kick-ass designer, Kevin would be the first person I’d call. I was especially impressed with how creative and thorough Kevin is in his design work. One of the best designers I’ve worked with at Google."
Director of Product Management, Google
"We hired Kevin to help with product incubation and future roadmap articulation. He delivered consistently with great quality and with a great attitude! I'd recommend Kevin without hesitation for his natural product acumen and collaborative approach."
Wearables Design Lead, Google
"Kevin brought maturity, perspective, and passion to evolving our software and hardware products at Katalyst. In addition to refining our design language, he revamped our onboarding experience. What I appreciated most was Kevin's end-to-end thinking, mapping out the user journey from when they see our product from the first time to completing their first workout."
VP of Product, Katalyst Fitness
"Kevin was a critical asset in the relaunch of Google Fonts. He worked as the lead product designer collaborating with Research, Engineering, and Product under tight deadlines. His work was high quality and always on time. Although Kevin was remote, he had tremendous impact as the design lead and strategist. Our launch would not have been possible without his ability to quickly ramp up and fit into the team."
Director of UX, Material Fonts & Icons, Google
"With a discerning eye for detail and commitment to excellence, Kevin consistently pushes the limits of product development, while simultaneously driving the process forward, unearthing numerous avenues for enhancing team dynamics and business efficacy. Kevin is a valuable asset to the world of product development, and his contributions to GoPro and the field of UX are elevated having worked with him."
Senior Principal Designer, Cameras & Hardware, GoPro
"Kevin embodies leadership by example, inspiring trust and creating a culture of opportunity and vision. He provides the means to execute and the just-right structure for people, across disciplines and organizations, to generate fresh ideas and unlock complex puzzles. Kevin’s his sense of business and his humanity make him a first class organizational leader, designer and mentor to many."
Senior UX Manager, Google Cloud
Your project starts today.
30-minute intro call. No proposal required.
Your project starts today.
30-minute intro call. No proposal required.