Moment Pro Camera 2.0
Building a $1M/year software business from zero for the world's most creative mobile photographers.
Designing a groundbreaking DSLR-like experience for the camera in your pocket on iOS and Android. Leveraging Moment's successful camera accessory hardware business, I spearheaded the end-to-end planning, forecasting, and product design of Moment's flagship DSLR-like camera app for Android and iOS. In addition to hardware integration, I led the product, design, and engineering teams through multiple releases of the app, earning a feature in Apple's App Store and App of the Day award in multiple countries.
Zero to shipped. A hardware company with no software business when I started. An app at $1M ARR when I left.
The Outcome
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$0→$1M ARR in under 12 months
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Added ~2% to gross margins through software and subscriptions
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Apple App of the Day in 6+ countries
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Consistently one of the most-downloaded and highest rated 3rd-party camera apps